The Los Angeles fashion label is moving beyond clothing with a nine-design rug collection made with French rugmaker Les Éditions de Tapis. The pieces take the playful patterns that shoppers already see in Reformation stores and make them available for homes.
Where the collection started
Reformation has displayed rugs by Les Éditions de Tapis founder Thomas Coccimiglio in its retail interiors for some time. Customers often noticed the designs and asked where they could buy them, which prompted the two brands to develop a line made for residential use. Reformation's chief creative officer, Lauren Caris Cohan, worked with Coccimiglio on the nine limited-edition, made-to-order designs.
What the rugs look like
The designs blend the decorative traditions of Parisian interiors with a more casual Los Angeles sensibility. Delicate palm trees, swans and other figurative motifs sit on softly colored grounds, often framed by borders that recall antique textiles. Many rugs leave wide open areas instead of covering every inch with pattern, so each illustration has room to stand out.
How they are made
Each rug starts as a hand-drawn design and is then hand-knotted by artisans in India and Nepal. The method keeps traditional rug-making techniques while producing designs that look contemporary.
Buying details
The collection is sold online at thereformation.com, with prices starting at $1,000. Because all nine designs are made to order and sold exclusively online, buyers should expect a wait before delivery. Material swatches are displayed at select Reformation stores, so shoppers can check color and texture in person before ordering.