23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (2022)

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (1)

1) Ever been yelled at by a client through email?

(Bonus points if the subject was in ALL CAPS!)

:: OR ::

2) Have you gotan email on yourphone that requires a SUPER long replyRIGHT NOW?

:: OR ::

3) Have you gotten that dreaded “Why isn’t my house selling??????” email from your listing?

(Bonus points again for each “?” they use…)

These Emails Hurt.

R.E.M says it the best….”Everybody Hurts….Sometimes”?

But You Can’t Let These Emails

KILL YOUR DAY!

They can cause you to…

  • ☑️lose sleep
  • ☑️stare at a blank reply
  • ☑️ignore clients emails that are important
  • ☑️write nasty replies you’ll regret later
  • ☑️take you away from the clients you’re helping in person

In other words…

You’re losing time because you don’t have a game plan for these negative emails!

If you don’t have a plan for bad emails,
youDON’T have a plan!

Let’s be real…

Having problems is the point being a real estate agent.

If you didn’t have problems, you WOULDN’T have a business.

If transactions were problem free, agents would be useless!

As Oprah says, “You can’t avoid the daily tremors. They’re part of being alive.”

But, you can be PREPARED for those negative emails with real estate emails of your own!

Below are 10 *FREE* real estate emails you can program into your phone & browser to quickly respond toallof these nasty emails…

I highly suggest preloading these real estate emails into a template emailer like Gorgias or Streak for fast sending.

Remember: the faster you send these real estate emails the quicker you’ll defuse the situation and get over the negative situation.

::: Free Real Estate Email Templates :::

*** You have permission to copy and use these ***

Just don’t publish them online as your own.

The Upset Client Template

Use when a client sends an upset email. Example: The Buyer just lost out on a deal and is blaming you.

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (2)

:: Email Template ::

Hey Tom,

I’m really sorry that we lost 1234 Main St to a different buyer. [Acknowledge their pain]

As you’re probably aware, this is a very strong sellers market. And this creates increased competition for every home. [State the logical reason why they’re upset]

I’m going to pull a list of potential un-listed buyers from Zillow and run a query on all of our “For Sale By Owners” in the area. I’ll get back to you with a list of potential homes shortly. [Go above and beyond helping them]

Video: 30-Day Home Buyer Drip (Email-Text) Campaign For [Realtors]

In the meantime, can you and your spouse review what happened with the 1234 Main St negotiations and come up with an attack plan should we need to counter with a higher offer in the future? [Fix problem for future & Give them an action plan]

Speed is of the essence in these situations. And if we can decide on an attack plan ahead of time, it can remove a lot of undo stress.

I’m in your corner.

Best,

Tyler

The Mistake On Your End Template

Use when you’ve messed up

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (3)

Hey Tom,

I’m sorry. [Apologize]

We always shoot for the highest level of transparency and accuracy with our paperwork.

But we’ve failed this time.

I’ve gone ahead and pushed that missed paperwork through. [Address that you’ve actually fixed the problem. DON’T send this till you fix the problem]

I’m also investigating the root cause of this issue so it won’t happen again. [Show that you care.]

The paperwork should be approved shortly and we’re almost done with the transaction. Next time we meet, I’ve got a Starbucks giftcard with your name on it. I take my business very seriously. And your keen eye helped me find a weak point where we weren’t living up to expectations. [Pivot to solution andThank]

I look forward to seeing you soon.

Best,

Tyler

The Unrealistic Seller Expectations Email

Use when sellers are being unrealistic or impatient

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (4)

Hey Pam,

I really understand. It’s tough to keep a house in showroom shape 24/7. And the work you’ve been doing is fantastic. [Sympathize]

Unfortunately, the market isn’t always kind. [Transition]

There are a lot of things that impact the sale of a house.

But there are also a lot of things you and I can do to help it along.

I’m going to do the following to see if we can’t garner more traction on your home:

  • Setup Facebook Ads Promoting Your Listing
  • Feature You On The Homepage Of My Website
  • Go office to office in my this afternoon and make sure all agents know the merits of your property

If you’ll just hang on a little longer, I’m sure the offer we get will make this all worth it.

Best,

-Tyler

The Coffee/Lunch Proposal Template

Use when setting up meetings

Video: MAILCHIMP TUTORIAL 2022 (For Beginners) - Step by Step Email Marketing Guide

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (5)

Hi Jenny,

I saw your update on LinkedIn. Congrats! [Complimentary Attention Grabber]

It’s been awhile since we’ve talked. [Transition]

Do you have time an afternoon this week to grab a cup of coffee on me?

I’d love to hear what you’re up too.

Best,

-Tyler

The Open House Invite Template

Use when marketing an open house

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (6)

Hey John,

I know you were thinking about houses awhile back.

Did you know I’m hosting at open house at 1234 Main St this Sunday @ 4pm? [Invite]

Would love to see you there!

PS: How’d that project at your work turn out?[KEY POINT: This is the most important part. I don’t care if he goes to the open house. I can if he replies answering this question.]

Best,

Tyler

The “Its Been Awhile” Template

Use when reaching out after 12+ months of no contact

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (7)

Hey Melanie!

I can’t believe I lost track of time. It’s been a whole year since we’ve talked.

Are you free this Thursday to grab some coffee? I’ve been meaning to touch base with you.

Best,

Tyler

The Cold RE Investor Intro Template

Use when reaching out to an RE Investor cold

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (8)

Hey John,

Forgive the cold email, but I noticed the updates you’ve made to1234 Main. AndI really wanted to compliment you on them. Looking great!

I was looking through my papers this morning and ran the math on 5 similar properties.

Video: The Best Real Estate Email Templates for Your Sphere of Influence

A few of them look like they have better numbers than the 1234 Main deal.

Can I present them to you this Thursday afternoon at the Starbucks on Main?

Best,

-Tyler

The Cold Friend-of-a-Friend Template

Use when reaching out to a friend’s friend cold

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (9)

Hey Sean,

Mark Feather gave me your email address. [Establish Credibility]

You may not know this, but I was able to save Mark thousands on his last house. [Benefit]

Can I buy you a cup of coffee an afternoon this week?

I’d love to connect and see if I can’t help.

Best,

Tyler

The LinkedIn Convo Starter Template

Use when someone connects with you on LinkedIn

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (10)

Hey Jane!

You went to Johnson University? How were we not previously connected? [Touch Personal Topic]

Anyway, thanks for sending the invite and congrats on the great LI profile. [Compliment]

It looks like you’re trying to grow your network here. I know a lot of people in the area

Would it make sense to grab some coffee later this week and talk? [Ask]

Best,

-Tyler

Trim Down The List Template

Use when a buyer sends you a list of TOO many houses they want to visit

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (11)

Hey Jim,

AWESOME list of properties you’d like to go see this Saturday! I can’t wait to take you and Jennifer. [Compliment]

I see you picked out 30 houses you’d like to see.

Here’s the thing…

When you start looking at houses in-person, it gets hard to rememberwhat you do/don’t like about each out.

Video: The Importance of Referrals in Real Estate

I think the next step for you two is to trim out the houses that have deal breakers. For example, you mentioned you need 2 bathrooms. 5 of these houses have fewer than 2 bathrooms. We really should skip looking at them.

In fact, my happiest clients are the ones that trim their list down to about 4 in-person visits. This magic number helps them focus on the true difference between those 4 properties. And find the one the love the best.

Sound good?

Best,

-Tyler

I hope these real estate emails help you answer emails faster & better!

Ready for an EAP Ninja Tip for your real estate emails?

23 Free Real Estate Email Templates For Every Situation (Upset Clients, Buyers, Sellers, Investors, And More!) (12)

Gorgias has a free Google Chrome app.

You can install it here.

It will let you store all these templates inside of your Gmail, Outlook and more.

You can then easily send real estate emails like this:

It’s a cool app! Check it out.

Working on your branding? Check out my helpful guide!

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Tyler Zey

Hey! I'm Tyler with Easy Agent Pro! We provide top notch marketing content for realtors... And we do it for FREE! I get excited about sharing tactics and strategies that can be implemented TODAY.

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FAQs

What should I make my real estate email?

For example: info@realtor.com. sales@realtor.com. contact@realtor.com.

How do real estate agents get their emails?

6 ways to build the best email list as a real estate agent.
...
#8. Create a template for each type of email you need in your realtor toolkit.
  1. Welcome emails.
  2. Newsletters.
  3. Buyer leads and new listings.
  4. Seller leads.
  5. Former client emails.
  6. Open house announcements.
Feb 25, 2020

How do you write a cold email for real estate?

Hello [Prospect's Name], I noticed your listing for [Property Address] recently expired. I've sold a number of houses in [Property Area] in an average of [Number] days for [X%] over asking price. I already have several ideas on how to better position your property, and I'd love to hear what you think.

Does email marketing work for real estate?

Real estate and email marketing are a match made in heaven—as long as you make sure you're sending the right kind of emails to your clients at the proper time in their journey toward a sale. In fact, 63% of email marketing campaigns in the real estate industry received positive engagement.

How do I find email addresses for real estate leads?

Check out our 18 tips for building a real estate email list below.
  1. Sign-In Sheet. Few events give you more face-to-face time with leads than open houses. ...
  2. Save Search. ...
  3. Membership. ...
  4. Contact Agent. ...
  5. Email a Friend. ...
  6. Review & Comments. ...
  7. Share Contact Lists. ...
  8. Provide Incentives.
May 14, 2019

Videos

1. How to be a successful Real Estate Agent 2022 - How to sell more homes W/ Ricky Carruth
(Jose Luiz Morales)
2. Millionaire Helps Poor Man Get Rich in 7 Days | Rags to Riches Property Challenge
(Samuel Leeds)
3. Lead Capture Tools and Work Flows (Nov 27, 2018)
(REI.solutions)
4. Sample Real Estate Postcards That Have Actually Generated Leads & CLOSINGS!
(Josh Schoenly Coaching)
5. Learn How To Lead Gen In Person Event Feb 16, 2022 1
(Jason Justak)

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